Media Relations

We achieve top tier media placements by understanding how reporters think

We routinely achieve superior coverage for our clients because we personally know top newspaper, television, science and trade reporters and editors, because our 20+ years on the receiving end has taught us what makes a pitch successful, and because we work with our clients to deliver the “news” reporters want without the hype reporters reject

ACHIEVEMENTS

• Top Tier media: front page of NY Times, CBS Evening News, NBC Nightly News, NPR, Businessweek Online, the Wall Street Journal, CNBC, Reuters and USA Today.
• Trade and specialty publications: Our clients are regularly featured in BioWorld, BioCentury, Start-Up, The Daily Deal, VentureWire, Genetic Engineering News, GenomeWeb, and Medical Device Daily, their regional business journals, home-town papers, and in indication-specific publications
• Social media: We are adept at using blogs, Facebook, Twitter and YouTube for press releases, messaging and discussions, client networking and video placement, and are closely monitoring the opportunities and challenges of working in these quickly evolving new media